Element is a conceptual product designed for audio-visual creatives on the go. The rugged hard drive is designed to endure the wear and tear of daily usage with a chrome outer casing. The idea for the product came from personal experience, when I dropped a hard drive and lost a significant amount of important data that ended up costing me hours of work to catch up. The packaging for Element is a sleek, black box with a matte finish that contains one hard drive unit, a USB cable, and a user's manual. Opening the inner flaps of the case reveals images of audio-visual creatives that the product is dedicated to.